Introduction & Overview of M.A.C Cosmetics Chapter 1

M.A.C Cosmetics stands for Makeup Artist Cosmetics which was founded in Toronto by a makeup artist and photographer Frank Toskan and a beauty salon owner Frank Angelo in 1984. Although the first U.S MAC store was in 1991 located in New York. They started selling their products to professional makeup artists, however, they now sell it to consumers worldwide. Their aim was to develop a makeup line that would fulfill their professional needs. M.A.C was homegrown in Canada. The two entrepreneurs cooked up the cosmetics in their kitchen and sold them from the hair salon. Their first customers were fellow makeup artists, models, photographers... Then came stylists and editors. With every color and every magazine credit, word-of-mouth popularity grew. In March 1984, Frank Toskan and Frank Angelo officially launched the line from a single counter in a department store in Toronto.
 




Mission Statement: "ALL RACES, ALL SEXES, ALL AGES" wanting to be "To be the worlds leading make-up authority among both professional make-up artists and consumers."




Frank Toskan and Frank Angelo