What is the Marketing Environment in M.A.C? Chapter 4

M.A.C is a company that has strong core competence. That is the reason why they need to provide the best of the best. While analyzing the external and internal environment i found that there is no threats for M.A.C. Although i still think that there are many ways they can improve. Perhaps, by putting their products in drugstores such as Duane Reade or Walgreens. That will facilitate customers a lot more.

Although M.A.C claims to say "All races, all sexes, all ages." I highly doubt the "all ages" mainly because i think they target more Generation Y and Generation X. Yes, baby boomers buy their products and they love the results it gives. However, they do not have an anti-aging line like other cosmetic companies has. For instance, Neutrogena (more affordable) or Lancome (high-end). 

Just like the book suggest "social factors influence the products people buy; the prices paid for products; the effectiveness of specific promotions; and how, where, and when people expect to purchase products" M.A.C has a wide range of products willing to provide most of the needs an individual has. however, like I stated earlier they do have a pro longwear line and can provide a full coverage to the elder, however, they are not providing a line that says anti-aging not only for the baby boomers but for individuals that care for their skin.

"U.S consumers rank characteristic of product quality as (1) reliability (2) durability (3) easy maintenance (4) ease of use (5) a trusted brand name". And as long as the product is high quality in which they are, consumers are willing to pay the price M.A.C has. For instance their lipstick goes from 

$15-$24 and yet the formulation, the variation of finishes (matte, frost, etc) the range of color that M.A.C has beauty lovers will pay the price provided.

Ricky Martin a Puerto Rican pop musician, actor and author got involved in the Viva Glam collection, which i said in earlier post they raised money for the M.A.C's Aids funds which is for everyone that has HIV/AIDS. In my opinion they are targeting not only hispnaic people in these scenerio, but people that might have aids or wanting to help those with the disease, and targeting males as well.