What is M.A.C's strategic plan? Chapter 2

        

Strategic Planing is described as the bureaucratic mechanism of "creating and maintaining a fit between the organization's objectives and the evolving market opportunities. As for M.A.C cosmetics its priority is to provide high quality makeup that anyone will be able to use. One does not need to be a professional makeup artist to use their products. And yet feel as one when using M.A.C products like the mission statement sates "All races, all ages, all genders". With the objective of creating confidence in individual whom use this products. I use M.A.C products and indeed feel as if i know exactly what I'm doing and how I'm doing it, whereas in reality I am not a professional just a girl who likes to play with makeup. M.A.C cosmetics has become one of the leading makeup company in the world. They must be doing their strategic plans good otherwise they would have been vanished.

M.A.C cosmetics has a variety of collections one of them are the Viva Glam Lipstick which they raised money for the M.A.C's Aids Funds which are for everyone that has HIV/AIDS. In my opinion by doing this they are reaching somewhat the goal of strategic planning which is to grow as a company and have a long-run profitability. The fact that there is a large variety of colors in their collection makes people buy anything within the collection. Most of their products are oil free which prevents water loss and so its believed to last longer in the skin. 

M.A.C cosmetics are usually priced higher than other brands. However, consumers do not mind paying the amount of money because like i said they are aware of the quality of their products. The packing is made of plastic or glass and have their name written on it. They also provide the color which makes it easier when searching for in the store.